IPL 2023: Rohit Sharma Joins Elite Company Of MS Dhoni, And Sachin Tendulkar As JioCinema’s Ambassador
IPL 2023: Rohit Sharma, the captain of India, has been named the brand ambassador for JioCinema. Hitman Rohit Sharma, the legend of the modern period, has set multiple global records as a player and captain. Will now start a new inning to forward JioCinema’s goal of making sports viewing synonymous with digital.
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Said Rohit Sharma“JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans.”
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IPL 2023: “Rohit Sharma Embodies Spirit Of Sportsmanship” – Anil Jayaraj
As part of a common ambition to employ several efforts to make sports viewing synonymous with digital. Rohit will work closely with the JioCinema team. He would adopt JioCinema’s digital-first strategy for all premium sports properties nationwide, hence growing the audience.
Said Viacom18 Sports CEO Anil Jayaraj“Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. Our presentation of sports and the ongoing Tata IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest in leading India on a path that represents an exciting future.”
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Over 550 Cr. users watched JioCinema’s free broadcast of the Tata IPL 2023 in the first two weeks, shattering the previous record. When Chennai Super Kings played Royal Challengers Bangalore on April 17. JioCinema recorded the greatest peak concurrency in a Tata IPL game with over 2.4 Cr. After setting a new record of 2.2 Cr. peak concurrency when CSK played Rajasthan Royals on April 12. JioCinema broke the mark a second time in five days.
Sponsor Of IPL 2023
JioCinema revealed 23 sponsors for live streaming of the 2023 Tata IPL. JioCinema has a much bigger number of sponsors and advertisers signed up this season than any other digitally streamed event in India. In addition to JioMart, PhonePe, and Tiago EV serve as co-powered sponsors. JioCinema has secured 23 streaming sponsors for the IPL, including Dream11 as a co-presenting sponsor.
Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, and Indeed are some of the affiliate sponsors. The captain of the Mumbai Indians is anticipated to collaborate with JioCinema to expand their global fan base while supporting their numerous engagement efforts. It should be mentioned that JioCinema’s free IPL 2023 streaming has contributed to the platform’s impressive 550 crore video weeks in the first two weeks, according to Viacom18.
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