IPL 2023: Disney Star Creates History With Highest-Ever IPL Viewership

IPL 2023: For the first 19 games of the prestigious event, Disney Star, the official television broadcaster of IPL 2023, shattered all previous viewership records. Even after considering the two IPL editions played during Covid. 36.9 crore viewers watched Disney Star’s Live broadcast of the first 19 matches. Making it the most viewers to ever watch an IPL match. For the Live coverage of the first 19 matches. The broadcaster recorded an amazing 11350 crore (113.5 billion) minutes of viewing time.

While with its fan-first strategy and creating a captivating, engaging, and interactive product. Disney Star has proven its dedication to providing a continuous and seamless viewing experience. The broadcaster also noticed an increase in match TVR of 5% for the live broadcast of the first 19 matches. Compared to the previous season, driven by engagement levels reaching new highs. This enormous increase is evidence of the marketing campaign’s success and Disney Star Network’s programming caliber and a strong reinforcement of TV’s unrivaled ability to assemble audiences.

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Disney Star has gained the respect and allegiance of its viewer’s thanks to its dedication to offering a comprehensive viewing experience beyond the sport. The broadcaster’s kaleidoscope of initiatives includes region-specific pre-match analysis, post-match discussions, fan polls, and interactive segments with renowned cricket experts. Have helped them successfully tap into the nation’s pulse and strike a chord with viewers and fans nationwide. The broadcaster has over nine different language feeds to cater to nationwide audiences.

Disney Star’s Broadcasting Features

The broadcaster has done everything possible to evoke strong emotions in the hearts of its viewers. And supporters, including on-the-ground experiences like the IPL Trophy Tour. The Fan Bus, #MySocietyStadium, and The Incredible School Quiz (India’s largest-ever school quiz). Disney Star’s connection to some of the largest national celebrities has also increased its appeal to a wider spectrum of people. Partnering with celebrities like Ranveer Singh, Salman Khan, Priyanka Chopra, Pooja Hegde, and Nandamuri Balakrishna. The broadcaster has pushed the boundaries to draw in a wider range of viewers.